About Us – GrubDeli

"Empowering Alberta, One Delivery at a Time"

Our Mission

To empower local businesses and simplify life for Albertans through a seamless, hyperlocal platform that delivers convenience, community, and connection.

Our Vision

To become Alberta’s #1 on-demand delivery ecosystem, fostering economic growth and cultural inclusivity across every city and town.

Our Story

Born in the heart of Alberta, GrubDeli was founded to solve a simple yet pressing need: connecting local businesses with their communities in a fast, flexible, and meaningful way. Recognizing the challenges faced by small vendors, the growing gig economy, and busy Albertans, we set out to create a platform that does more than deliver—it unites. Today, GrubDeli is Alberta’s first all-in-one marketplace, bridging six essential services under one app while celebrating the province’s rich cultural diversity.

    Core Values

    01.

    Community First

    We champion Alberta’s local businesses, riders, and multicultural fabric.

    02.

    Innovation

    Constantly evolving to meet your needs, from AI-powered routes to niche marketplaces.

    03.

    Inclusivity

    Celebrating diversity through initiatives like our African Market Hub.

      Our Team

      6(1)
      Sunday Mathew
      CEO (Chief Executive Officer)
      3
      Tyler Brooks
      Operations & Partnerships
      1
      Benjamin Mathew
      Product Development
      5(1)
      Emily Clarke
      Growth Marketing
      4
      Carlos Rivera
      Customer Support
      2
      Dr. Oluwaseun Adebayo
      Legal & HR

        TEAMS

        FOCUS

        The Executive Team drives the company’s vision, strategy, and growth. The Chief Executive Officer (CEO) sets the long-term vision, focusing on Alberta-first expansion and cultural inclusivity. The Chief Operating Officer (COO) oversees daily operations, optimizing logistics and scaling services across cities.

        This team ensures seamless execution of GrubDeli’s services. The Vendor Success division onboard and supports local businesses, prioritizing cultural enterprises in the African Market Hub. Rider Operations recruits and trains delivery partners, emphasizing safety and earnings transparency. Logistics optimizes delivery routes and partnerships to enhance efficiency, particularly in rural and urban Alberta regions.
        Responsible for building and refining GrubDeli’s apps, this team combines technical expertise with user-centric design. Mobile Development maintains and updates the consumer, vendor, and rider apps across iOS and Android. UX/UI Design focuses on intuitive interfaces, especially for the African Market Hub. Data Analytics leverages AI to predict demand, optimize pricing, and improve delivery routes, ensuring a scalable and adaptive platform.
        This team amplifies GrubDeli’s presence across Alberta. Digital Marketing executes SEO, social media, and geo-targeted campaigns to attract users and vendors. Community Partnerships builds relationships with multicultural groups and organizations like the Alberta Black Entrepreneurs Association. Content Creation produces blogs, videos, and testimonials to highlight success stories and culturally relevant offerings.
        Dedicated to user satisfaction, this team ensures smooth experiences for all stakeholders. Customer Support provides 24/7 assistance via chat, email, and phone, resolving issues promptly. Quality Assurance monitors app performance and user feedback to refine features like real-time tracking and payment systems.

        This division safeguards compliance and fosters a thriving workplace. Legal Counsel handles contracts, data privacy, and adherence to Alberta’s gig economy regulations. Human Resources drives recruitment, diversity initiatives, and bilingual support programs to reflect Alberta’s multicultural communities.

        Building Community Together

        We’re more than a platform—we’re a partner. Through collaborations with the Alberta Black Entrepreneurs Association, local chambers of commerce, and cultural organizations, we help businesses scale and riders thrive.

        GrubDeli’s African Market Hub turned my small spice shop into a province-wide sensation!
        – Amina, Edmonton
        Delivering with GrubDeli lets me earn on my schedule. The 5% commission is unbeatable!
        – Jake, Calgary Rider

        What Makes Us Unique

        GrubDeli isn’t just another delivery app. We combine food, groceries, retail shopping, medicine, parcel delivery, and our signature African Market Hub—a curated space for African diaspora businesses to thrive. Whether you’re craving jollof rice, need same-day prescriptions, or want to ship a parcel across Alberta, we’ve got you covered.

        We’re proudly Albertan. Our platform is tailored to the rhythms of cities like Calgary, Edmonton, and Red Deer, ensuring you support—and are supported by—your own community.

        • Vendors: Keep more earnings with low commissions and waived fees for your first 50 orders.

        • Riders: Earn 95% of delivery fees + 100% tips (we take just 5%).

        • Customers: Enjoy loyalty rewards, student discounts, and Alberta’s only African Market Hub.